Strategic storyteller.

Comfortable with what's new and what's next — but more important: what works.

Kate Pell is a marketer with 15 years of turning complex stories into measurable results.

I've led everything from white-glove programs for enterprise accounts to global campaigns built for scale, always with a focus on strategy, storytelling, and outcomes that matter. My best work happens when I'm embedded with the teams I support, building programs with them, not for them. Curious about how AI is changing the way we work and create; and finding out firsthand.

Keep scrolling to see the impact.

Based in
Brooklyn, NY
Off the clock
Knitter, reader, playlist maker
Full experience on LinkedIn →

Programs that moved the needle.

AI-Driven Lifecycle Snowflake

Building a global AI-powered nurture engine from scratch

Built Snowflake's first AI-powered customer campaign from scratch. Partnered with data science and product to develop a graph neural network model predicting which platform features accounts will adopt next — then built the campaigns, KPIs, and dashboards to act on it at scale. Now global.

+19.5% Feature Adoption
+29% Higher ACV
+45% Meeting → Use Case
Strategic Storytelling Modern Luxury

$20M in revenue through executive relationships and multi-market creative

Conceived and produced integrated, multi-channel brand campaigns across 64 brands in 24 U.S. markets — video, digital, print, and experiential. Built trusted relationships with global marketing partners, earning executive buy-in to feature their stories across markets and platforms. Partnered with national video and photo producers to execute high-production campaigns, ensuring brand voice stayed consistent across formats, creative teams, and audiences. Highest-performing marketer in the organization.

$20M Revenue Generated
64 Brands
24 U.S. Markets
Enterprise ABM Snowflake

Turning greenfield accounts into engaged pipeline

Built and scaled enterprise ABM programs across prospect and customer accounts — combining data-driven account selection with 1:1, 1:few, and 1:many campaigns to grow coverage in net-new and expansion accounts.

400% Coverage Growth
95% Engaged Accounts
38% Meeting Rate

What's on my nightstand.

Royal Assassin
Royal Assassin
Robin Hobb
The Gospel According to Jesus Christ
The Gospel According to Jesus Christ
José Saramago
More on Goodreads →

What are you reading?

I'd love to hear.

Thanks for the rec — adding it to my TBR!